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20 August 2003 @ 11:16 am
Text messaging blamed for movie failures  
In this article from The Independant, I see that some executives (the only quote they cite is a COO from Mirimax) are blaming text messaging for bad summer movies flopping so horribly this summer. It seems that the strategy of "buying your gross", or trying to make as much money as possible before word of mouth spreads, is becoming increasingly difficult as communication improves. Average second-week drop-off has been dramatically increasing, and has even become noticable between Friday and Saturday of opening weekends. It's a sad day for movie studios when marketing loses power, and they have to rely more on quality and actually pleasing the audience.
 
 
 
Lady Doomlithera on August 20th, 2003 11:54 am (UTC)
Ha ha ha ha!

I wrote a note to Hollywood not too long ago. In it I mentioned something about that.

If things suck, we will tell our friends and they will not go see it.
Zzyzxthezzyzx on August 20th, 2003 12:04 pm (UTC)
We owe it to Hollywood to ignore word of mouth.

Look at this gaffer. He'll starve unless you go out and see three movies a week. What are you waiting for?
Jim: scorpionwarpdragon on August 20th, 2003 12:22 pm (UTC)
That's why I read reviews and so dislike seeing movies on opening weekend. If it's a major motion picture, and it's good, it'll be around a week later.
Fireball of 3fireballof3 on August 20th, 2003 02:28 pm (UTC)
And that, boys and girls, is why I primarily wait till it comes to video. That, and the fact that I can BUY it on DVD for about as much as it costs to see it in a theatre.